Snap Insight Research Service
The Market Knowledge You Need. Fast. Reliable. On Target
Snap Insight is a new sponsored research service from Small Business Technology Magazine that delivers concise, comprehensive knowledge on the adoption and use of information technology among small businesses in an enjoyable multimedia package.
Each Snap Insight highlights the highly newsworthy results of a survey focusing on seven key questions on a single small business technology topic; it is fielded in two weeks or less with a guaranteed minimum of 100 responders.
Snap Insight provides sponsors with a fast, low-cost way for to generate outstanding market knowledge, media interest and leveraged advertising exposure into a hard to each market composed of over 20 million users and worth over $40 billion per year.
The sponsor-branded results report is published online in PDF and Webcast formats, distributed in print with the Small Business Technology Magazine, via direct email to SBTM subscribers and over 500 select market and media influencers.
Sponsor benefits
- Wide PR exposure during results release
- Prominent brand exposure to over 500,000 small business IT users (2.5% of the total U.S. SB market)
- Brand on report spread in printed and digital version of magazine
- Branded report in PDF published on SBTM research website & archives
- Branded Webcast available for download on SBTM research website & archives
- Webcast viewers redirection to URL of sponsor’s choice
- Exclusive access to raw data and analysis results up to two weeks before public release;
- Opportunity to define subject matter questions
Plus...
- Thought leaders from the publisher and Small Business Technology Institute available as spokespeople to support sponsor PR efforts;
- Unlimited, non-exclusive rights to re-publish and disseminate results;
- Exclusive SBTM advertising discounts;
- Reprint discounts on published report for sponsor marketing, sales kits and website;
Sample Timeline
- Kick-Off. (KO) à Conference call with sponsor’s stakeholders to determine research/PR goals, timeline. 30 minutes by phone
- KO + 2 Business Days (BD) --> SBTI research staff proposes a set of 7 to 10 questions.
- KO + 4 BD --> Sponsor’s stakeholders review, make changes, select 7 questions.
- KO + 5 BD --> SBTI runs final review, approves.
- KO + 6 BD --> Sponsor runs final review, approves.
- KO + 7 BD --> SBTI sets fielding schedule, response intake setup
- KO + 8 BD --> SBTI starts fielding
- KO + 18 BD --> SBTI ends fielding
- KO + 23 BD --> SBTI compiles preliminary analysis, makes aggregate and point data available to sponsor (without respondents personal information)
- KO + 28 BD --> SBTI prepares print report, multimedia presentation, press release and makes available to sponsor for non-binding review
- KO + 29 BD --> Reports and press release are available to be issued based on release timeline agreed upon with sponsor
Actual timeline may vary upon factors such as SBTI – sponsor communications promptness, fielding response rate. Average project time is 4 to 5 weeks from kick-off to release.
Click to View SNAP insight reports
For additional information call 408-494-0212 ext 102 or email andrea@sbtechnologyinstitute.org
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