Did you know that residential and commercial cleaning services are a great venue to take up if you are a small business owner? There are various reasons why this is so. For starters, there is the fact that start-up costs are quite low, and the industry itself stands up well against recession. Furthermore, there aren’t many big companies in the market.
However, in order to grow your business properly, you still need to have a good marketing strategy set up. In this article we are going to discuss the essential things you have to know about proper marketing, no matter whether you are a beginner in the cleaning industry, or just need to rejuvenate your already existing business.
Develop an online presence
It’s a fact that today’s world of marketing relies heavily on the internet. It is the first place where people are going to look you up, in order to learn more about what you have to offer. If you don’t have a good online presence, your business is bound to suffer. That is why you need a website that lets people know all about your services. You also need to make the best out of social media profiles in order to build a strong relationship with your customers. Provide them with the perfect user experience, which they will certainly talk about.
Locate the market that is right for you
Every cleaning company offers a different type of services. Some companies focus on commercial buildings, while others prefer residential customers and servicing their houses. The reason behind focusing on one kind of service is the fact that you should avoid stretching yourself too thin. You need to establish yourself in one area, before growing enough to spread onto other fields. There are various options that you can go for within the cleaning industry. You could clean walls and ceilings, windows, carpets, upholstery, and the like. Focus on a niche, and wait for the right opportunity to grow.
Never forget about networking
Networking is an essential part of your marketing strategy. Engaging with communities is the best way to get your brand recognized. Take part in local events and make use of every community sponsorship opportunity that you can. Furthermore, you should make use of flyers. Put them up in parts of town that are frequented by people the most. Market yourself via bulletin boards, shopping centers and office buildings. Every flyer that you share needs to have a clear headline that lets people know exactly what you have to offer, and why people should choose you instead of your competitors.
Create a professional image
So, you have determined what market is best of you, and started making efforts to establish yourself in that area. Now it is time that you create and maintain a professional image. Branding carries a lot of importance. Your logo needs to be attached to everything – marketing materials, invoices, vehicles and employees’ uniforms. Keep in mind that your employees are direct representatives of your company, so make sure that their uniforms are in best shape. If you find this part of the business too much for you, hire a professional consultant.
Realtors are your most important allies
Real estate agents are your best friends when it comes to marketing your cleaning services. You can benefit a lot from the social connections that they have as a part of their job. Furthermore, their job is to get houses and buildings spruced up and sold to their clients, which includes getting them properly cleaned before they are out on the market. You can search for local realtors online, and meet up with them to discuss business. There’s a good possibility that you’ll find an opportunity for a deal that benefits both sides.
Think about using yellow pages and classifieds
Even though a lot of marketing happens via the internet, classifieds and yellow pages are still an essential offline marketing strategy. For starters, you can go for a small classified that contains a few lines of text. Or, you can simply place an ad in the yellow pages. Make sure that your selling point is strong, so that your prospective customers find it attractive, and underline why your company is the best choice for them. You should also add an attractive call to action in order to entice them.
If your marketing strategy is good, repeat it
Your target market isn’t going to change that often, so there is no need to create a new marketing campaign every time. It is a big drain of your resources and time. You can make some adjustments to your marketing piece, but your message essentially stays the same. If that message is working out, letting people know why your business is unique and driving them to contact you instead of your competitors, then you should make slight alterations, and reuse it. This could in fact be the most cost-effective and the best marketing strategy.
In the end, everything boils down to coming up with a good marketing strategy and creating a strong brand image. The more people know about you, the further the word about your business will spread. Be patient, and new customers will come to you. Be one step ahead of your competition, and you will soon see your business grow and bring in the profits.
About the Author
Article brought to you by Ian Pearson. Aside from primary area of interest and expertise in business consulting with office cleaning Sydney, Ian could be tagged also as a passionate sports fan, nature, and photography enthusiast, always trying to keep up to date with tech innovations and development.