Get an Edge on Business Rivals with Competitive Intelligence Tools

business-intelligence-tools

The capabilities of the internet have been a boon to small businesses looking to effectively and inexpensively promote their services to a global audience. The net has also changed the way that start-ups and long-term businesses collect and use market research in a bid to stay ahead of the competition. Social media, blogs and websites […]

Optimize Your Ecommerce Platform For Higher Sales Conversions

Magento - Optimize Your Ecommerce Platform For Higher Sales Conversions

The mantra for e-commerce operations for almost all businesses should be “make it as easy as possible for an interested customer to complete a purchase.”  Some factors that determine how easy it is for site visitors to make a purchase include accessibility of the site (i.e. online marketing presence), how easy it is for users […]

What Effect is the Economy Going to Have on SEO in 2013

SEO in 2013

At the end of 2012, the economy showed some signs of improving. More people were going back to work, and fewer people were being laid off from their jobs than in previous years. While many job markets have experienced an uptick in job creation, few have rallied like the tech sector. This is particularly true […]

Mobile Apps War – Google Introduces Analytics for Mobile Apps

Google Analytics for Mobile Apps

Shortly after Microsoft announced their intention of invading the mobile market with their newly developed Windows 8, we have Google upping the ante with its Analytics for mobile apps. The iPad was pretty lonely up there at the top with their tablet which seemed invincible, and untill Microsoft made its move, totally alone. The Internet […]

How to Create a Great PPC Ad Campaign

Tips for Improving Google AdWords PPC Campaigns

PPC campaigns are ad campaigns where you only pay each time someone clicks on a link. These work by allowing you to pay nothing until someone actually sees your website, which means that if you have a good conversion rate for your site, that you will be able to almost guarantee a certain profit for […]

5 Things Small Businesses Need To Know About Google Penguin

5 Things Small Businesses Need To Know About Google Penguin

There has been a lot of talk in the SEO world lately about the release of Google Penguin. But what is it, and what does it mean for your small business? Google Penguin is the latest development within the Google search algorithm to help them sort through and index the countless websites and pages that […]